This year’s theme for International Credit Union (ICU) Day is “Empower Your Financial Future with a Credit Union™,” which will take place on Thursday, Oct. 20.
International Credit Union Day festivities include community fundraisers, contests, picnics, and parades. Sponsored by CUNA Strategic Services partner Zogo Finance, the annual celebration aims to help more people improve their financial well-being through accessible and affordable products and services provided by their local credit union.
“Ultimately our goal is for more people to understand the important role credit unions play in their community,” said Megan Crowson, manager of consumer engagement for CUNA. “If we can encourage someone to reach out to a credit union for help on their financial journey, then this program was a success!”
To help credit unions celebrate and further their mission, CUNA offers a wide range of resources including customizable materials as well as no-cost and fee-based creative bundles designed to educate consumers about the value credit unions provide.
No-cost resources include:
- Logos
- Posters
- Coloring Page
- Social Media kits
- Press Release
For-fee resources include:
- Design Bundle (allows credit union customization on posters, videos etc.)
- Customized Video
- Celebrations Store (t-shirts, cups, piggy banks and more)
EMPOWER encourages the U.S. credit union community to look beyond the borders of its local communities to donate to the campaign in support of growing credit union membership through credit union development while sharing stories of empowerment locally, nationally, and internationally.
“There are still 1.4 billion people across the globe who are unbanked. Credit unions truly have the perfect business model to empower their financial future and that is a message we hope our entire global movement will celebrate and promote on Thursday, October 20,” said Elissa McCarter Laborde, president/CEO of World Council of Credit Unions.
For more information on International Credit Union Day, please visit cuna.org/icuday.
